Areas of Practice
Marketing & Sales Strategy
Go-to-Market Strategy
New Product Strategy
Sales Force & Channel Optimization
Positioning & Competitive Advantage
Digital Marketing Strategy & Advertising
ICP development & outbound prospecting tactics
Technology & Project Management
Digital Transformation
Organizational Change Management
Process Improvement & Technology Evaluation
Program Management (PMO) and project management
IT Sourcing, Vendor Evaluation & Implementation
Interim CxO and succession planning
Market Research & Competitive Analysis
Competitive Analysis
Regulatory Environment
Disruptive Technologies
Total Addressable Market
Industry Trends & Drivers
Customer Experience & Insights
Primary Research (Voice of Customer surveys, interviews)
Customer Insight & Segmentation
Product Design and UX
Value Proposition